INTERVIEW WITH CHAYNIKA SETHI OF CVS FASHIONS
Chaynika Sethi, designer of CVS Fashions, recently showcased her latest corporate wear designs in an energetic runway show, 'Ignite', as part of the Telstra Perth Fashion Festival 2016 Cultural Program. We interviewed Chaynika to learn more about her label and what it stands for.
When did you launch your label?
I launched my label in 2006 as part of the TPFF student category when I was completing my studies at Central TAFE in Fashion and Technology.
What inspired you to launch your label?
I have always been fascinated by the structure, detail and construction in garments such as jackets, coats etc. My main interest was in menswear, especially power dressing (formal wear) and I felt there was a scope for me to explore this niche market, so I decided to bring together my passion for designing structured garments with corporate wear.
How would you describe your design aesthetic?
“Why blend in when you can stand out”. This is my design ideology and I strongly believe in it. I feel you should be able to show your personality through your garments, not just on your Homer Simpson tie!
How do you think your label is unique within the WA fashion industry?
I remember my lecturer once told me "the fashion industry is not for the weak hearted, it is a cut throat industry. If you are not being yourself, you will be lost". The USP of my label is my design ideology - stand out from the crowd! My designs add a lot more fun and excitement in corporate wear.
How do you want people to feel in your clothes?
‘This is me’. That’s what I want them to feel in my collection.
What’s the most challenging aspect of having your own label?
I would say hardwork.
What advice would you give to someone who wants to start a label?
All I would say is just be yourself in your design aesthetic.
Check out CVS fashions here.