Wheels & Dollbaby

Wheels & Dollbaby

Wheels & Dollbaby

Founded in 1987, Wheels & Dollbaby has earned its reputation as the outfitters to the stars, evolving from initial roots of Iconic Australian boutique, to an international cult brand that indulges rock luxury, decadence of luxurious fabrics against playful construction and individuality. The Wheels & Dollbaby style stands alone. 

Designer Melanie Greensmith opened her first boutique in 1987 when her first customer Michael Jackson bestowed the celebrity trademark onto the label.

Since then, the label has formed an international celebrity following with clients including Katy Perry, Courtney Love, Blondie, Jerry Hall, Georgia Mary Jagger, Britney Spears, Slash, Kelly Osbourne, and Scarlett Johannsen. The label has also indulged in collaborations with iconic personalities Dita Von Teese, Ellen Von Unwerth and Pearl & Daisy Lowe.

Today, Wheels & Dollbaby is sought after all over the world by some of the most iconic celebrities, models and musicians, attracting a noteworthy following to be admired. Greensmith's partner Mark McEntee of The Divinyls has also remained a source of rock-n-roll inspiration to the luxury brand.

Wheels & Dollbaby is consistently featured in French, Italian, UK and Australian Vogue, UK & Australian Grazia, Harpers Bazaar, Vanity Fair and Elle Magazine to name a few. 

The Label remains independently owned and Australian made, as Greensmith continues to be closely involved with the label as creative director and Head designer, ensuring that her vision of timeless aesthetics enable the longevity of the Wheels & Dollbaby lifestyle.

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